Heuristics are mental shortcuts or decision-making strategies that individuals use to simplify complex problems and make judgments quickly and efficiently. They serve as cognitive tools to aid in decision-making when faced with limited time, information, or cognitive resources. Key aspects of heuristics include: In summary, heuristics are valuable cognitive shortcuts that help individuals make quick decisions and judgments. While they enhance efficiency, it is essential to recognize their limitations and potential biases. Understanding heuristics can contribute to better-informed decision-making, improved problem-solving, and more effective communication.
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